Retailer Spotlight
Charlotte Region
EDUCATION LOTTERY RETAILERS RECEIVE RECOGNITION
Providing good customer service and improving the visibility of the instant ticket dispensers appears to have paid off for some North Carolina Education Lottery (NCEL) retailers. Two Charlotte Region retailers have increased sales from 103% to 106% and have been named "Stellar Sellers." Another retailer has been named a "S.T.A.R." for devoting its limited space to promoting the lottery and for talking up the lottery to every potential customer who walks by.
NCEL retailers that have increased their sales by the highest percentage in the region compared to the previous quarter earn the title of "Stellar Seller." One location per region earns the title of "S.T.A.R." (Spectacular Technique Achieving Retailer), based on NCEL sales representative recommendations for a store's unique sales promotion technique. The NCEL announces the following retail locations in the Charlotte Region named "Stellar Seller" or S.T.A.R.:
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Kerr Drug #521, 419 W. Broad Street, Saint Pauls
Kerr Drug #521 increased its sales by 106.32%. Diane Stroud, manager of Kerr Drug #521, says she and her employees take pride in the customer service they provide to lottery customers. She says her customers feel this and that it is what keeps them coming back. Stroud adds that the "$100 Million Cash Spectacular" instant ticket was a big part of their growth, along with moving the instant ticket dispensers from behind the counter to the front counter.
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Stanly Food Mart, 2503 U.S. Highway 52 North, Albemarle
Stanly Food Mart increased its sales by 103.17%. They are in a busy location with many regular lottery customers, which has helped their lottery sales. Staff makes sure to keep a lot of instant tickets on hand and displays them on the front counter so their customers can see which games are available to play.
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Smoke & Lotto Express #1 & #2, 8111 Concord Mills Boulevard, Concord
Smoke & Lotto Express #1 and #2 are located at both ends of Concord Mills Mall and have limited space to display lottery products. In fact, each kiosk is only about 4'x4', yet they devote a lot of the limited space to instant ticket dispensers, and feature new tickets prominently. Nina Ghandi attributes the success to high foot traffic in the mall and her own personality. "I like people … talking to them and selling lots of tickets!" Ghandi says.
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