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Retailer Spotlight

Asheville Region

Education Lottery Retailers Recieve Recognition

Paying attention to players’ comments and providing the right ticket mix, plus spreading the news about a big winner are some customer service techniques paying off for retailers in NCEL’s Asheville Region. For increasing sales by 79 percent and 92 percent, two retailers have been named “Stellar Sellers.” Another retailer has been named a “S.T.A.R.” for their diligent promotion of lottery tickets and information.

NCEL retailers that have increased their sales by the highest percentage in the region compared to the previous quarter earn the title of “Stellar Seller.” One location per region earns the title of “S.T.A.R.” (Spectacular Technique Achieving Retailer) based on NCEL sales representative recommendations for a store’s unique sales promotion technique. The NCEL announces the following retail locations in the Asheville Region named “Stellar Seller” or “S.T.A.R.”:

Jonas Ridge Outfitters, 9041 NC Hwy 181, Jonas Ridge

Jonas Ridge Outfitters increased its sales by 92 percent compared to the previous quarter. In addition to doing more seasonal business, owner Tom Bridges said he displayed a greater variety of scratch-off tickets after his sales rep suggested it to him, and "sales went through the roof."

East Mountain Kwik Mart, 149 E. Mountain St., Rutherfordton

East Mountain Kwik Mart increased its sales by 79 percent compared to the previous quarter. A store representative said that sales were increased by keeping their dispensers full so that when players come in, the store has the games they want to play.

Mr. Pete’s Market VI, 6335 Brevard Rd., Etowah

Mr. Pete’s VI is a “S.T.A.R.” for, among other customer appreciation efforts, posting monthly and yearly how much the store has paid out in prizes. This location also keeps winning numbers posted at all times and they spread the news about winners. For example, a recent $376,000 Carolina Cash 5 winner has been a hot topic at the store and in town. Store representative Dianne Fish summed it up by saying "We just make it fun!"

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